The Evolution of Consumer Demographics, Targeting & Data Collection

The Evolution of Consumer Demographics, Targeting & Data Collection

0 0 hace 4 meses
Consumer targeting & profiling is nothing new, but has taken on a new meaning with the volume of data thanks to social media. Is it too much? Is it better and/or more useful? How does the data lead to influencer marketing? Are micro or macro influencers better? All of these questions are answered during this episode of the Social Media Research Brief podcast. Listen as Jimmy Matron, Business Catalyst at Smarketing, shares his experience from traditional targeting to today's version of ... Más informaciones

Síguenos en Facebook

iAB member
Copyright 2020 - Spreaker Inc. a Voxnest Company - Crea un podcast - New York, NY
Help